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What is digital marketing?

Digital marketing is the practice of promoting products, services, or brands through digital channels such as search engines, social media, email, and mobile apps. It involves using various strategies and tactics to reach and engage with a targeted audience, with the ultimate goal of driving sales and revenue. Digital marketing has become an essential part of the marketing mix for businesses of all sizes and industries, as more and more consumers rely on digital channels to research and make purchasing decisions. By leveraging digital marketing channels and tactics, businesses can effectively reach their target audience, generate leads, and increase revenue.

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